Turn a spreadsheet into a personalized email campaign — sent from your own
Gmail, with per-recipient merge fields, a live preview, and open & click
analytics. No exports, no separate tool.
Each row is a recipient; each column is a merge field. Reference any column in
your subject or body and Emerge fills it in per person.
Simple fields
Drop {{First name}}, {{Company}}, or any column into the subject and body. Every recipient gets their own values.
Lists & tables
Repeat a column across rows to render a bulleted list, or use dotted headers (e.g. Item.name, Item.qty) to build a per-recipient table automatically.
Rich-text templates
Compose with a formatting toolbar — headings, links, bold, lists — or drop into raw HTML when you need it. Templates are saved with your sheet.
How it works
Open the add-on from a Google Sheet that has your
recipients — one row per person, a header row of column names, and an
email-address column.
Compose your template. Write the subject and body, insert
merge fields from your columns, set the sender name and reply-to address,
and save.
Preview, then send. Step through a live, fully merged
preview of any recipient. When it looks right, send — every message goes
out through your own Gmail account, personalized per row.
Built for sending real campaigns
Sends from your Gmail
Messages are delivered through your own Gmail account, so your From address is a real, authenticated identity — not a relay. Set a sender name and reply-to, or send from a verified alias.
Live per-recipient preview
See exactly what each person will receive — fields, lists, and tables fully merged — before a single message goes out.
Queued, quota-aware sending
Large campaigns send in batches on a schedule so they stay within Gmail's daily limits and keep going even after you close the sheet.
Open & click analytics (optional)
Turn on tracking and Emerge sets up a Google Analytics property for you, then shows opens, clicks, and recent activity right in the dashboard.
Smart defaults
Your Google profile name pre-fills the sender field, sample data shows the merge syntax, and a setup checklist tells you exactly what's left before you can send.
Everything stays in your account
Templates and settings live with your spreadsheet; mail goes out through your mailbox. There's no external account to create and no data parked on our servers.
What this is not
Not a bulk-spam tool. You mail people who belong in your own sheet, from your own mailbox, subject to Gmail's sending limits.
Not a shared relay. Every message is sent through your authenticated Gmail account.
Not a contact-scraping or list-buying service. You bring the recipients.
About this add-on
Emerge: Mail Merge is a Google Workspace add-on that runs inside Google
Sheets. It reads the recipients and template from your spreadsheet, renders a
personalized message for each row, and sends it through your own Gmail. When
you enable analytics, it provisions and reads a Google Analytics property on
your behalf so you can measure opens and clicks.
See the Privacy Policy — including
a scope-by-scope explanation of every permission — and the
Terms of Service for the full details.
Reviews
Loved by 54K+ Google Workspace users
Rated 4.7 out of 5 on the Google Workspace Marketplace. Here's what users say.
“Have used other mail sending services in the past and recently switched to Emerge, this one is way ahead of its competitors whether it be in terms of its design, user experience, functionalities like live insights, tracking.”
Emerge: Mail Merge