Turn a spreadsheet into a personalized email campaign — sent from your own
Gmail or any sender you connect, with per-recipient merge fields, a live
preview, and open & click analytics. Up to 300 emails a day free with an
Emerge account. No exports, no separate tool.
Each row is a recipient; each column is a merge field. Reference any column in
your subject or body and Emerge fills it in per person.
Simple fields
Drop {{First name}}, {{Company}}, or any column into the subject and body. Every recipient gets their own values.
Lists & tables
Repeat a column across rows to render a bulleted list, or use dotted headers (e.g. Item.name, Item.qty) to build a per-recipient table automatically.
Rich-text templates
Compose with a formatting toolbar — headings, links, bold, lists — or drop into raw HTML when you need it. Templates are saved with your sheet.
How it works
Open the add-on from a Google Sheet that has your
recipients — one row per person, a header row of column names, and an
email-address column.
Compose your template. Write the subject and body, insert
merge fields from your columns, set the sender name and reply-to address,
and save.
Preview, then send. Step through a live, fully merged
preview of any recipient. When it looks right, send — every message goes
out through your own Gmail account, personalized per row.
Built for sending real campaigns
Sends from your Gmail
Messages are delivered through your own Gmail account, so your From address is a real, authenticated identity — not a relay. Set a sender name and reply-to, or send from a verified alias.
Live per-recipient preview
See exactly what each person will receive — fields, lists, and tables fully merged — before a single message goes out.
Queued, quota-aware sending
Large campaigns send in batches on a schedule so they stay within your daily limits and keep going even after you close the sheet. With an Emerge account, rows over the day's limit wait and go out on their own as quota frees up.
Open & click analytics
Connect a free Emerge account and opens and clicks are tracked with no setup — or turn on Google Analytics tracking and the add-on sets up a property for you. Either way, results show right in the dashboard and in your sheet.
Smart defaults
Your Google profile name pre-fills the sender field, sample data shows the merge syntax, and a setup checklist tells you exactly what's left before you can send.
No account needed to start
Templates and settings live with your spreadsheet, and mail goes out through your mailbox. Connect an Emerge account only when you want more.
What this is not
Not a bulk-spam tool. You mail people who belong in your own sheet, from your own mailbox, subject to Gmail's sending limits.
Not a shared relay. Every message is sent through an account you own and authenticated — your Gmail, or a sender you connected to Emerge.
Not a contact-scraping or list-buying service. You bring the recipients.
About this add-on
Emerge: Mail Merge is a Google Workspace add-on that runs inside Google
Sheets. It reads the recipients and template from your spreadsheet, renders a
personalized message for each row, and sends it through your own Gmail — or,
with a connected Emerge account, through the senders you connected there. When
you enable analytics, it provisions and reads a Google Analytics property on
your behalf so you can measure opens and clicks. If you connect an Emerge
account, your sends count toward that account's plan and Emerge tracks
them.
See the Privacy Policy — including
a scope-by-scope explanation of every permission — and the
Terms of Service for the full details.
Send from accounts you already own
Emerge has no shared sending servers. Connect your own sender — even on the
free plan — and every message goes out under your own domain’s
reputation, not someone else’s.
Bring your own sender
Gmail, Microsoft 365, Amazon SES, SendGrid, Mailgun, Brevo, or any SMTP server. Signing in to Emerge with Google connects your Gmail in the same click.
Pool several on paid plans
Combine senders into a pool with rotation and failover. When one hits its provider’s own limit (like Gmail’s daily cap), it rests while the rest carry on — and comes back by itself.
Deliverability built in
One-click unsubscribe on every send; bounces and spam complaints suppressed automatically; addresses that can’t receive email skipped before they cost you quota or reputation.
Free in Sheets. More with Emerge.
The add-on is free to use on its own. Connect a free
Emerge account from the add-on's Account screen when you
want more — and upgrade your Emerge plan only when you need the volume.
Add-on free plan
50 emails a day from your Gmail, optional Google Analytics tracking, and a small “Sent using Emerge” footer. No account to create.
With a free Emerge account
Up to 300 emails a day — six times the add-on’s own limit — sent through your own sender, open & click tracking with no setup, every sheet’s results in one place, follow-ups to non-openers, and saving sheets as lists.
Emerge paid plans
From $4.99/month: up to 7,000 emails a day, multiple senders pooled with rotation and failover, and no footer — the same plan in Google Sheets and the Emerge dashboard. See pricing
Reviews
Loved by 54K+ Google Workspace users
Rated 4.7 out of 5 on the Google Workspace Marketplace. Here's what users say.
“Have used other mail sending services in the past and recently switched to Emerge, this one is way ahead of its competitors whether it be in terms of its design, user experience, functionalities like live insights, tracking.”
Emerge: Mail Merge