Emerge
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Features

Everything Emerge does, in detail.

No feature-matrix marketing. This is what’s actually built, section by section.

  1. 01Sending
  2. 02Contacts & segments
  3. 03Templates
  4. 04Campaigns
  5. 05Automations
  6. 06Send API
  7. 07Tracking & deliverability

01

Sending

Every send goes through an account you connected and own — Emerge has no first-party sending infrastructure of its own.

Connect through OAuth (Gmail, Microsoft 365) or by pasting credentials (Amazon SES, SendGrid, Mailgun, Brevo, generic SMTP). If you sign in to Emerge with Google or Microsoft, that mailbox is connected as a sender automatically — signing in and connecting a sender are often the same click. (You can also sign in with an emailed magic link and connect senders afterwards.)

  • Gmail

    OAuth

    Connects automatically when you sign in with Google.

  • Microsoft 365 / Outlook

    OAuth

    Personal or work accounts, via Microsoft Graph. Connects automatically when you sign in with Microsoft.

  • Amazon SES

    IAM credentials

    Access key + secret, your region.

  • SendGrid

    API key

    Drop in your existing v3 key.

  • Mailgun

    API key

    US or EU region.

  • Brevo

    API key

    Existing Brevo account, no migration.

  • Generic SMTP

    Host + credentials

    Any server that speaks SMTP.

  • Pool multiple connected senders together, one pool per workspace
  • Rotation is fixed (one primary, fall through on failure) or round-robin
  • A sender with 3 consecutive auth failures is parked, not retried forever
  • Provider limits are respected — Gmail and Microsoft aren’t treated as bulk senders
  • Sends that hit a quota are deferred and retried automatically, not failed

02

Contacts & segments

Import, segment, and target — without a condition-builder you'll never fully use.

  • CSV import — Emerge finds the email column automatically
  • Static segments: build a list by hand, by import, by pasting a list of emails, or as an automation step
  • Rule-based segments group contacts by status — subscribed, unsubscribed, bounced, complained. Sends only ever reach subscribed contacts
  • Personalization data travels with each campaign — upload or paste per-recipient merge fields when you send
  • Hosted signup forms with double opt-in — share the link, embed it as an iframe, or paste a plain HTML form into your site
  • New subscribers can join a segment automatically and kick off a welcome automation
  • Export your full contact list as CSV any time — it’s your data

03

Templates

One editor, reused everywhere a message goes out.

  • Rich-text editor with a real formatting toolbar and image upload, plus a raw-HTML edit mode
  • {{merge_tag}} personalization with autocomplete — in a campaign, suggested from your own uploaded columns
  • Campaign preview rendered against real recipients and their merge data before you send
  • Saved templates load into a campaign or an automation step as a starting point

04

Campaigns

One-time sends, done properly.

  • Send now or schedule for later, in your own timezone
  • Pause mid-send and resume later — queued recipients just wait
  • Per-recipient merge data from a CSV or pasted table at send time
  • Send a test email that bypasses your quota
  • Cc/Bcc, reply-to, and From-name overrides per campaign
  • Target all subscribed contacts or a single segment
  • Turn open/click tracking or the visible unsubscribe link off per campaign

05

Automations

A straightforward step sequence — not a branching flow canvas you'll spend a week designing.

Automations are an ordered list of steps you build and reorder freely: wait, send a template, check whether the contact is in a segment, or add/remove a segment. A contact that fails a condition exits the automation — there’s no branch to a different path.

  • Triggers: a new contact, joining a static segment, or your own webhook URL
  • Runs at most once per contact — no accidental re-triggering
  • Exits automatically if the contact unsubscribes mid-flow
  • Webhook trigger is available on Starter and above
  • Enroll contacts by hand, and pause or reactivate an automation any time

06

Send API

Transactional email from your own app — receipts, password resets, alerts — through the same senders you already connected.

  • One authenticated POST /api/v1/send per email, answered synchronously with a message id
  • Send a saved template or inline HTML, with {{merge_tag}} data passed per request
  • Goes through your sender pool with the same rotation, failover, and limits as campaigns
  • Recipients aren’t added to your marketing contacts; suppressed addresses are refused
  • Optional open/click tracking, and bounces matched back to the message
  • Available on Starter and above, with API keys you create and revoke from your account

07

Tracking & deliverability

We don't own the pipe — but we still do the deliverability work.

  • Opens and clicks tracked per recipient, rolled up per campaign — and per enrolled contact for automations
  • Per-recipient campaign status: queued → sent → opened/clicked, or deferred / bounced / complained
  • RFC 8058 one-click unsubscribe header on every campaign and automation send, automatically
  • Bounce/complaint webhooks for SES, SendGrid, Mailgun, and Brevo
  • Gmail bounce tracking via a small script you install in your own account — there’s no bounce webhook API for personal Gmail
  • Hard bounces and spam complaints suppress a contact everywhere, automatically
  • Provider-specific SPF and DKIM setup guidance shown when you connect an ESP or SMTP sender
  • Sending pauses automatically if hard bounces pass 5% or spam complaints pass 0.3% — nothing is lost, you review and resume
  • Add your mailing address once and it’s appended to campaign and automation footers, for CAN-SPAM compliance

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