Best practices regarding email opt-out
According to CAN-SPAM, you must include way to opt out from your email if you are sending commercials emails. Whether it is cold emails (unsolicited emails to recipients you have had no interaction with in the past) or marketing newsletter, you have to offer a way to unsubscribe. It does not have to be a link, although it needs to be clear & when people require you to opt-out, you cannot ignore them
How to include an unsubscribe link?
At the moment, we don’t provide a built-in solution to add unsubscribe links into your emails sent with Emerge.
Solution: you can add a link pointing to a Google Forms to let people opt-out from future communication. Then, you can remove these people from your contacts lists.
Emerge recommends you to only reach out to people that have expressly opted-in to receive your email communication. We do not recommend using Emerge for cold emailing unless you abide by the CAN-SPAM rules as well as other regulations such as the GDPR.