EmergeSending providers / Generic SMTP
Setup guide · Host + credentials
Send with Generic SMTP from Emerge
Any mail server or relay that speaks SMTP can be an Emerge sender — your hosting provider's mailbox, a company mail server, or an email service's SMTP relay. Emerge sends through it exactly as an email client would.
Why use Generic SMTP with Emerge
- Mailboxes on your web host or company server
- Email services without a dedicated Emerge integration
- Self-hosted mail servers
- Your domain and reputation stay yours — Emerge adds contacts, templates, campaigns, automations, tracking and bounce handling on top
1. Get your Generic SMTP credentials
- 1
Find the SMTP settings
Your provider's help pages or mail-client setup instructions list the outgoing (SMTP) server, port and encryption — usually port 587 with STARTTLS or 465 with SSL.
- 2
Get a username and password
Usually your full email address and its password, or an app password if the account has two-factor authentication. Leave them empty only for a relay that accepts mail without login.
2. Authenticate your sending domain
SPF, DKIM and DMARC are what let inboxes trust your mail — without them it’s far more likely to land in spam.
- 1
Check SPF, DKIM and DMARC
Emerge sends through your server as-is and can't add authentication for you — make sure the sending domain already has SPF, DKIM and DMARC records for this server.
3. Connect Generic SMTP in Emerge
In Emerge, open Senders, click the provider's button and fill in the form. Emerge checks the credentials with the provider before saving anything, and stores them encrypted.
- Host
- The outgoing server, e.g. smtp.example.com.
- Port
- 587 for STARTTLS, 465 for SSL/TLS.
- Encryption
- STARTTLS, SSL/TLS, or None (only for trusted internal relays).
- Username / Password
- Optional — your SMTP login.
- From email
- An address the server lets you send as.
Then send yourself a test email from the sender’s row. You can add more senders to the same pool — Emerge rotates between them and moves on if one fails or hits its limit.
4. Report bounces and complaints back
Recipients the server refuses at send time are recorded as bounces automatically. Bounce notices that arrive later go to the mailbox, and Emerge doesn't see them.
Once bounces come back, Emerge stops sending to those addresses, and pauses a campaign whose bounce or complaint rate gets too high.
Good to know
- Gmail and Microsoft 365 work better through their own one-click connections than over SMTP.
- Mail servers often cap emails per day or per hour — set a daily quota on the sender in Emerge to match.
More detail is in Generic SMTP’s documentation.
Start sending through Generic SMTP.
Free to start. Connect your Generic SMTP account in a couple of minutes.